Local Photographer Cycling North to South Raising Funds & Awareness For Alzheimer’s Disease

In 2015, Windsor-born photographer Don Martel cycled from Vancouver to Halifax raising money and awareness for Alzheimer Societies across Canada. This year, 2018, Don Martel will again challenge himself and the Canadian elements.

With only his bike and a backpack filled with survival gear, including his camera, Don Martel will travel approximately 7,000 kilometers, raising awareness and donations for the Alzheimer Society of Windsor & Essex County (ASWE). His personal goal is to raise $50,000, and complete his journey in two and half months. Online donations can be made at:

“Cycling was never my thing, I kind of fell into it.” reveals Martel, “Having someone special in my life who was dealing with lost memories, I knew I had to do the ride for her and everyone affected by dementia.” Martel continues, “After writing my book about the journey, I have gotten to know the folks at the Windsor Alzheimer’s Society. Seeing all the good things they do for our community, I knew I needed to do more to help raise funds for local programs.”

Martel will be the first person to ride from West to East (2015) and North to South (2018). The journey will start at the Inuvik-Tuktoyaktuk Highway in Canada’s Northwest Territories, ending in Essex County at Canada’s southernmost point, Point Pelee.

“The Alzheimer Society is truly amazed and grateful for Mr. Martel’s courage to take on such an epic journey to bring awareness to this terrible disease,” says Peggy Winch, Manager of Fund Development and Community Engagement, “The funds will allow us to bring relief to our local families, through our programs and services.”

What: North to South for Alzheimer’s | #NtoSforAlz When: Monday, June 4, 2018 | Saturday, August 18, 2018

Departure: Windsor Airport Farewell – Friday, June 1, 2018 – 5:00 p.m.

Windsor / Essex County Ride Along | Co-beneficiary Bike Windsor Essex Organized by Bike Windsor Essex, this two day joint fundraiser, invites local cyclists to ride with Don Martel along the Riverfront Trail heading to the final destination, Point Pelee.

Friday, August 17, 2018
Crossing Essex County Town Line to Downtown Windsor. Welcome Back Dinner Party. Location and details to come.

Saturday, August 18, 2018
Windsor Riverfront Trail to Point Pelee (Expected Point Pelee arrive time 4:00 p.m.) End of the Journey Celebration at the Point. Details to come.

Quick facts about dementia

  • Right now, an estimated 564,000 Canadians are living with dementia, with over 7,480 living in Windsor-Essex.
  • In 15 years, this figure is projected to increase by 66%, to 937,000.
  • For every person with dementia, one or more caregivers provide care.
  • People with dementia can continue the things they love and remain active in their communities with the right help and support.
  • ASWE provides programs like First Link®, Adult Day Away, Respite services, Minds In Motion®, Memory Café, education and counselling, all to help individuals live better and independently for as long as possible.

Learn more at and